Robur Professional Clothing: 100 years of expertise

This year marks the 100th anniversary of the Robur brand. In the field of kitchen uniforms, it's a label that has established itself as a pillar of elegant and functional workwear. What are the values and expertise that make professionals in the gastronomic sector continue to trust this French company?

Table of contents:

• History
• Expertise
• Strengths and values

It was in 1922 that Léon Goutagny founded the family business in Lyon. He thus started the activity of creating, manufacturing and selling professional clothing.

In 1987, faced with its expansion, the brand relocated to Tunisia with two subcontractors. One for service clothing, the other for professional clothing. The company continued to expand and grow over the years with manufacturing facilities in Morocco, notably in Casablanca with Silverline and Selctline.

In its drive for creation and innovation, the brand opened CIRCE in 1998, a design office dedicated to Robur. A creative range made in France was also established in 2018 to distinguish French-designed products.

In its approach to responsible expertise, 2020 saw the creation of the eco-responsible SEAQUAL INITIATIVE Made in Blue range.

Robur since its creation has become synonymous with design and innovation. The integrated design office contributes to the development of increasingly advanced and modern collections. Manufacturing and production rely as much on French factories as on facilities established in Morocco and elsewhere. These are modern units equipped with cutting-edge equipment to ensure speed and reliability in manufacturing.

This results in uniforms that can meet all the needs of the kitchen world. These are elegant jackets, pants that are sober and practical, as well as the essential service aprons or the non-slip shoes and kitchen caps. We can also mention the iconic Nero jacket which now features a camouflage colorway. For its 100th anniversary, Robur makes a statement with the Leon and Leonie kitchen jackets that pay tribute to the founder's name. They embody in their designs all the requirements for design, comfort and innovation of the Lyon-based company.

The Robur label stands out through a strong creative spirit that starts with an in-depth analysis of professions with specific needs. The brand can then implement industrial means to meet the expectations of companies in the sector.

Among the values dear to Robur, we can count on ethics in respecting commitments, excellence in design and innovation of the articles offered. The company's forward-thinking vision places it at the heart of current and responsible concerns, particularly regarding environmental issues and compliance with workwear standards. It can thus anticipate and prevent risks while preparing for the future.

Robur, with its 100 years of expertise, remains today an essential brand in the professional world of gastronomy. The company's workwear combines design and functionality for all kitchen needs.

Photo credits: Robur