Le 14 May 2021

U-Power: A history made of challenges

You may have discovered it through a new television advertisement broadcast on national networks? The Italian brand U-Power, specialist in trendy workwear and safety shoes, was born with the objective of putting its expertise at the service of professionals. Through this TV spot that you can watch below if you haven't seen it yet, the idea is to highlight both the construction trades and the work equipment that is associated with these everyday "heroes".

Summary:

A slogan: "Don't Worry, Be Happy!"
RED 360 and RED LION: the new ranges of work shoes
U-Power turns to the "future"

U-Power had moreover been the first workwear manufacturer to make itself known on television with a TV spot featuring construction workers singing and dancing with their modern and colorful safety sneakers.

A Slogan: "don't worry, be happy!"

Invited to explain the choice of the new slogan of the U-Power brand: "don't worry, be happy!", its president Franco Uzzeni emphasizes that this philosophy of life is comparable to the positive values that the manufacturer wishes to convey. It means considering each day as a new challenge to overcome, a new test to face life with a smile. Since its creation, the U-Power group has strived to satisfy workers' needs by ensuring their comfort and safety with suitable equipment. Whether it's workwear or safety shoes, the range offered by U-Power stands out for its "made in Italy" design and its innovative technologies. The idea is to consider each profession independently of others by seeking what best corresponds to each of them.

Red 360 and Red Lion: the new ranges of work shoes

If the RYDER model is particularly highlighted in the advertisement broadcast by U-Power, it's because it is representative of the new range of work shoes presented by the manufacturer. It is part of the new Red 360 line aimed at improving the comfort and safety of professionals by offering them more stability and lightness. Used throughout this range of safety shoes, the Infinergy® technology allows for the return of 55% of the energy used with each step. Designed with a sporty design, these sneakers meet the S1P safety standard. They are therefore puncture-resistant, have an aluminum toe cap and possess SRC quality slip resistance (tested on ceramic and steel floors).

Alongside the Red 360 range, the U-Power group is already presenting another line of work shoes that are lightweight and comfortable for summer 2021. Named Red Lion, this range maintains a sporty and trendy design, like the FREQUENCY model that you can find on our online store. This is an S1P safety shoe suitable for dry environments, transport and logistics, as well as craft workshops and the tertiary sector. The emphasis is on the model's lightness, while respecting the fundamental requirements of the EN ISO 20345 standard. In addition to its antistatic properties and resistance to hydrocarbons, it features a composite protection toe cap AirToe® capable of withstanding a 200 Joule impact, a non-slip sole and an anti-puncture system Save & Flex PLUS. The Red Lion range presents a majority of low shoes but also includes several types of high safety shoes such as the STEGO and FLOYD models meeting the S3 safety standard.

U-Power turns to the "FUTURE"

Already well established in the workwear segment, the U-Power brand is committed to maintaining its position with construction professionals by offering to equip them from head to toe. With this in mind, the manufacturer presents its latest workwear range which includes new models of softshell vests and jackets, as well as work shorts and pants in different colors.

The FUTURE line thus highlights four types of articles that we already offer you on our online store:

Concerned with meeting its customers and introducing them to new product ranges, the U-Power brand regularly organizes showrooms in France, Italy, Germany or England. The manufacturer also seeks to diversify and renew itself by offering varied accessories such as belts, beanies, knee pads, technical gloves or neck warmers. Finally, since summer 2020, U-Power has been a sponsor of AC Monza and has even given its name to the stadium which has thus become the U-Power Stadium.